Privacy policy
DATA PROTECTION
We have drawn up this Privacy Policy (version 11/27/2020-311235402) to explain to you, following the provisions of data protection Basic Regulation (EU) 2016/679, which information we collect, how we use data and which decision options you have as a visitor of this website.
Unfortunately, these explanations sound very technical, but we have tried to describe the most important aspects as simply and clearly as possible.
AUTOMATIC DATA STORAGE
When you visit websites these days, certain information is automatically created and stored, including on this website.
If you visit our website as you are now, our web server (computer on which this website is stored) automatically saves data such as
- the address (URL) of the accessed website
- Browser and browser version
- the operating system used
- the address (URL) of the previously visited page (Referrer URL)
- the hostname and the IP address of the device from which access is made
- Date and time
in files (webserver-logfiles).
As a rule, web server log files are stored for two weeks and then automatically deleted. We do not pass this data on, but we cannot rule out that this data will be viewed in the event of illegal behavior.
Cookies
Our website uses HTTP cookies to save user-specific data.
In the following, we explain what cookies are and why they are used so that you can better understand the following privacy policy.
What exactly are cookies?
Whenever you navigate on the Internet, you are using a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites save small text files in your browser. These files are called cookies.
One thing cannot be dismissed out of hand: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, which is the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser sends the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you your usual standard settings. In some browsers each cookie has its file, in others, such as Firefox, all cookies are stored in a single file.
There are both first-party cookies and third-party cookies. First-party cookies are created directly from our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans, or other "pests". Cookies cannot access information on your PC either.
This is what cookie data can look like, for example:
- Name: _ga
- Expiration time: 2 years
- Use: Differentiation of website visitors
- Exemplary value: GA1.2.1326744211.152311235402
A browser should support the following minimum sizes:
- A cookie should be able to contain at least 4096 bytes
- It should be possible to store at least 50 cookies per domain
- A total of at least 3000 cookies should be able to be stored
What types of cookies are there?
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the Privacy Policy. At this point, we would like to briefly discuss the different types of HTTP cookies.
There are 4 types of cookies:
Necessary cookies
These cookies are necessary to ensure the basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages, and only goes to checkout later. These cookies do not delete the shopping cart, even if the user closes his browser window.
Functional cookies
These cookies collect information about user behavior and whether the user receives any error messages. Also, these cookies are used to measure the loading time and the behavior of the website in different browsers.
Goal-oriented cookies
These cookies ensure better user-friendliness. For example, entered locations, font sizes, or form data are saved.
Advertising cookies
These cookies are also called targeting cookies. They serve to deliver customized advertising to the user. That can be very practical, but also very annoying.
When you visit a website for the first time, you will usually be asked which of these types of cookies you would like to allow. And of course, this decision is also saved in a cookie.
How can I delete cookies?
You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option of deleting cookies, only partially allowing them or deactivating them. For example, you can block third-party cookies but allow all other cookies.
If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
Chrome: Deleting, activating, and managing cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Deleting cookies to remove data that websites have stored on your computer
Internet Explorer: Deleting and managing cookies.
Microsoft Edge: Deleting and managing cookies
If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each cookie, you can decide whether or not to allow the cookie. The procedure is different depending on the browser. It is best to search for the instructions in Google with the search term "delete cookies Chrome" or "deactivate cookies Chrome" in the case of a Chrome browser or replace the word "Chrome" with the name of your browser, e.g. Edge, Firefox, Safari.
How is my data protected?
The so-called “cookie guidelines” have existed since 2009. It states that the saving of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these guidelines. In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG).
If you would like to know more about cookies and are not afraid of technical documentation, we recommend tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.
STORAGE OF PERSONAL DATA
Personal data that you transmit to us electronically on this website, such as name, e-mail address, address, or other personal information in the context of submitting a form or comments in the blog, are saved by us together with the time and the IP Address is only used for the specified purpose, stored securely and not passed on to third parties.
We therefore only use your personal data for communication with those visitors who expressly request contact and for processing the services and products offered on this website. We do not pass on your personal data without your consent, but we cannot rule out that this data will be viewed in the event of illegal behavior.
If you send us personal data by email - outside of this website - we cannot guarantee the secure transmission and protection of your data. We recommend that you never send confidential data unencrypted by e-mail.
According to Article 6 Paragraph 1 a GDPR (lawfulness of processing), the legal basis is that you give us your consent to process the data you have entered. You can revoke this consent at any time - an informal e-mail is sufficient, you will find our contact details on About this website.
RIGHTS ACCORDING TO DATA PROTECTION BASIC REGULATION
According to the provisions of the GDPR, you have the following rights:
- Right to rectification (Article 16 GDPR)
- Right to erasure ("right to be forgotten") (Article 17 GDPR)
- Right to restriction of processing (Article 18 GDPR)
- Right to notification - obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)
- Right to data portability (Article 20 GDPR)
- Right of objection (Article 21 GDPR)
- Right not to be subject to a decision based solely on automated processing - including profiling - (Article 22 GDPR)
If you believe that the processing of your data violates the Data protection law or your data protection rights have been violated in any other way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).
EVALUATION OF VISITOR BEHAVIOR
In the following privacy policy, we inform you whether and how we analyze data from your visit to this website. The analysis of the collected data is usually anonymous and we cannot find out who you are from your behavior on this website.
You can find out more about how to object to this analysis of the visit data in the following privacy policy.
TLS ENCRYPTION WITH HTTPS
We use HTTPS to transfer data securely on the Internet (data protection through technology design Article 25 paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transfer protection by the small lock symbol in the top left of the browser and the use of the HTTP (instead of HTTP) scheme as part of our Internet address.
Google Maps Privacy Policy
We use Google Maps from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. With Google Maps we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google's servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, which data is stored, and how you can prevent this.
What is Google Maps?
Google Maps is an internet map service from Google. With Google Maps you can search for exact locations of cities, attractions, accommodations, or companies online using a PC, tablet, or app. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. To show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.
Why do we use Google Maps on our website?
All of our efforts on this page are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information on various locations. You can see at a glance where we are based. The route description always shows you the best or fastest way to us. You can find the route for routes by car, public transport, on foot or by bike. For us, the provision of Google Maps is part of our customer service.
Which data is saved by Google Maps?
For Google Maps to be able to offer its full service, the company must record and save data from you. This includes the search terms entered, your IP address, and the latitude and longitude coordinates. If you use the route planner function, the entered start address is also saved. However, this data storage happens on the Google Maps website. We can only inform you about this, but we cannot influence it. Since we have integrated Google Maps into our website, Google places at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its services and to provide you with an individual, personalized advertising.
The following cookie is set in your browser due to the integration of Google Maps:
Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ311235402-5
Usage: NID is used by Google to tailor advertisements to your Google searches. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with advertisements. This way you always get customized advertisements. The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes.
Expiry Date: after 6 months
Note: We cannot guarantee that the data stored is complete. Changes can never be ruled out, especially when using cookies. To identify the NID cookie, a separate test page was created, where only Google Maps was integrated.
How long and where is the data stored?
The Google servers are located in data centers around the world. Most of the servers are located in America, however. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de
Google distributes the data on various data carriers. This means that the data can be accessed more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. If, for example, there are problems with the Google hardware or a natural disaster paralyzes the servers, the data will remain protected, almost certainly.
Google stores some data for a specified period. For other data, Google only offers the option of manually deleting them. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.
How can I delete my data or prevent data storage?
With the automatic deletion function of location and activity data introduced in 2019, information on the location and web/app activity - depending on your decision - is stored either 3 or 18 months and then deleted. Also, you can manually delete this data from the history at any time via the Google account. If you want to completely prevent your location from being recorded, you must pause the "Web and App Activity" section in your Google account. Click Data & Personalization, then click the Activity Settings option. Here you can turn the activities on or off.
You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you are using, this always works a little differently. The following instructions show how to manage cookies in your browser:
Chrome: Deleting, activating, and managing cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Deleting cookies to remove data that websites have stored on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each cookie whether or not to allow it.
Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. If you want to learn more about data processing by Google, we recommend the company's privacy policy at https://policies.google.com/privacy?hl=de.
Google Analytics Privacy Policy
We use the Google Analytics (GA) analysis tracking tool from the American company Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is saved in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better adapt our website and our service to your needs. In the following, we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.
What is Google Analytics?
Google Analytics is a tracking tool that is used to analyze the traffic on our website. For Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you carry out on our website. As soon as you leave our website, this data is sent to the Google Analytics server and stored there.
Google processes the data and we receive reports on your user behavior. These reports can include the following:
- Target group reports: With target group reports, we get to know our users better and know more precisely who is interested in our service.
- Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
- Acquisition reports: Acquisition reports give us helpful information on how we can get more people excited about our service.
- Behavioral Reports: This is where we learn how you interact with our website. We can understand which route you take on our site and which links you click.
- Conversion reports: Conversion is a process in which you carry out the desired action based on a marketing message. For example, when you go from being a pure website visitor to being a buyer or newsletter subscriber. With the help of these reports, we can find out more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
- Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are reading this text.
Why do we use Google Analytics on our website?
Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.
The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We, therefore, know very well what we need to improve on our website to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.
Which data is saved by Google Analytics?
Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is saved together with this user ID. This is the only way to evaluate pseudonymous user profiles.
Tags such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions that you carry out on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics can be linked to third-party cookies. Google does not pass on Google Analytics data unless we, as the website operator, approve it. Exceptions may be made if required by law.
The following cookies are used by Google Analytics:
Name: _ga
Value: 2.1326744211.152311235402-5
Usage: By default, analytics.js uses the _ga cookie to save the user ID. It is used to differentiate between website visitors.
Expiry Date: after 2 years
Name: _gid
Value: 2.1687193234.152311235402-1
Usage: The cookie is also used to distinguish website visitors.
Expiry Date: after 24 hours
Name: _gat_gtag_UA_<property-id>
Value: 1
Usage: Used to lower the request rate. If Google Analytics is provided via the Google Tag Manager, this cookie is given the name _dc_gtm_ <property-id>.
Expiry Date: after 1 minute
Name: AMP_TOKEN
Value: not specified
Usage: The cookie has a token with which a user ID can be obtained from the AMP client ID service. Other possible values indicate a logout, a request, or an error. Expiry Date: after 30 seconds to a year
Name: __utma
Value: 1564498958.1564498958.1564498958.1
Usage: This cookie can be used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics. Expiry Date: after 2 years
Name: __utmt
Value: 1
Usage: The cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate.
Expiry Date: after 10 minutes
Name: __utmb
Value: 3.10.1564498958
Usage: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics. Expiry Date: after 30 minutes
Name: __utmc
Value: 167421564
Usage: This cookie is used to set new sessions for returning visitors. This is a session cookie and it is only saved until you close the browser again.
Expiry Date: after closing the browser
Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Usage: The cookie is used to identify the source of traffic on our website. This means that the cookie saves where you came to our website from. That could have been another page or an advertisement.
Expiry Date: after 6 months
Name: __utmv
Value: no information
Usage: The cookie is used to save custom user data. It is always updated when information is sent to Google Analytics. Expiry Date: after 2 years
Note: This list cannot claim to be complete, as Google keeps changing the choice of its cookies.
Here we show you an overview of the most important data that is collected with Google Analytics:
Heatmaps: Google creates so-called heat maps. Heatmaps show exactly those areas that you click on. That way we get information about where you are on our site.
Session duration: Google defines session duration as the time that you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.
Bounce rate (Engl. Bounce rate): We are talking about a bounce if you only view one page on our website and then exit our website again.
Account creation: When you create an account or place an order on our website, Google Analytics collects this data.
IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.
Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.
Technical information: The technical information includes, among other things, your browser type, your Internet provider, or your screen resolution.
Source of origin: Google Analytics or us, of course also interested in which website or which advertising you came to our site.
Further data are contact details, any ratings, the playing of media (e.g. when you play a video on our site), the sharing of content via social media, or adding to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.
How long and where is the data stored?
Google has distributed its servers all over the world. Most of the servers are located in America and consequently, your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located: www.google.com/about/datacenters/inside/locations/
Your data is distributed on various physical data carriers. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.
A standard storage period for your user data of 26 months is set in Google Analytics. Then your user data will be deleted. However, we have the option of choosing the storage period for user data ourselves. We have five variants available for this:
- Deletion after 14 months
- Deletion after 26 months
- Deletion after 38 months
- Deletion after 50 months
- No automatic deletion
When the specified period has expired, the data is deleted once a month. This storage period applies to your data that is linked to cookies, user identification, and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.
How can I delete my data or prevent data storage?
According to the data protection law of the European Union, you have the right to receive information about your data, to update it, to delete it, or to restrict it. With the help of the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js), you prevent Google Analytics from using your data. You can download and install the browser add-on at tools.google.com/dlpage/gaoptout. Please note that this add-on only deactivates data collection by Google Analytics.
If you want to deactivate, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser:
Chrome: Deleting, activating, and managing cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Deleting cookies to remove data that websites have stored on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311235402. We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.
Google Analytics IP anonymization
We have implemented the IP address anonymization of Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.
You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de.
Google Analytics reports on demographics and interests
We have switched on the functions for advertising reports in Google Analytics. The demographics and interests reports include age, gender, and interests. This enables us - without being able to assign this data to individual persons - to get a better picture of our users. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.
You can stop using the activities and information of your Google account under “Settings for advertising” at adssettings.google.com/authenticated by checking the box.
Google Analytics deactivation link
If you click on the following deactivation link, you can prevent Google from recording further visits to this website. Caution: The deletion of cookies, the use of the incognito/private mode of your browser, or the use of another browser will result in data being collected again.
Deactivate Google Analytics
Google Analytics addendum for data processing
We have concluded a direct customer contract with Google for the use of Google Analytics by accepting the “data processing addendum” in Google Analytics.
You can find out more about the addendum on data processing for Google Analytics here:
https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad
Google Analytics Google Signals Privacy Policy
We have activated the Google signals in Google Analytics. The existing Google Analytics functions (advertising reports, remarketing, cross-device reports, and reports on interests and demographic characteristics) are updated to receive summarized and anonymized data from you, provided you have allowed personalized ads in your Google account.
The special thing about it is that it is cross-device tracking. That means your data can be analyzed across all devices. By activating Google signals, data is recorded and linked to the Google account. This enables Google to recognize, for example, when you are viewing a product on our website using a smartphone and only later buy the product using a laptop. Thanks to the activation of Google signals, we can start cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.
In Google Analytics, additional visitor data such as location, search history, YouTube history, and data about your actions on our website are recorded by the Google signals. This gives us better advertising reports and more useful information about your interests and demographic characteristics from Google.
This includes your age, what language you speak, where you live, or what gender you belong to. There are also social criteria such as your job, your marital status, or your income. All of these features help Google Analytics to define groups of people or target groups.
The reports also help us to better assess your behavior, your wishes, and interests. This enables us to optimize and adapt our services and products for you. By default, these dates expire after 26 months. Please note that this data collection only takes place if you have allowed personalized advertising in your Google account. It is always aggregated and anonymous data and never individual data. You can manage or delete this data in your Google account.
Facebook automatic advanced matching Privacy Policy
As part of the Facebook pixel function, we have also activated the automatic advanced matching. This function of the pixel enables us to send hashed e-mails, names, gender, city, state, postcode, and date of birth or telephone number as additional information to Facebook provided that you have provided this data to us. This activation enables us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.
Google Tag Manager Privacy Policy
For our website, we use the Google Tag Manager from Google Inc. For the European area, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of many helpful marketing products from Google. Using the Google Tag Manager, we can centrally integrate and manage code sections from various tracking tools that we use on our website.
In this Privacy Policy, we want to explain in more detail what the Google Tag Manager does, why we use it and in what form data is processed.
What is Google Tag Manager?
Google Tag Manager is an organization tool with which we can integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. JavaScript code sections are used in the source text of our site for this purpose. The tags often come from Google's internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags take on different tasks. They can collect browser data, feed marketing tools with data, integrate buttons, set cookies, and also track users across multiple websites.
Why do we use den Google Tag Manager for our website?
As the saying goes: organization is half the battle! And of course, that also applies to the maintenance of our website. To make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools show us what interests you most, where we can improve our services and which people we should show our offers to. And for this tracking to work, we have to integrate the corresponding JavaScript code into our website. In principle, we could incorporate each code section of the individual tracking tools separately into our source code. However, this takes a relatively long time and it is easy to lose track of things. That's why we use the Google Tag Manager. We can easily integrate the necessary scripts and manage them from one place. Also, Google Tag Manager offers an easy-to-use user interface and one does not need any programming knowledge. This is how we manage to keep our day jungle in order.
Which data is saved by Google Tag Manager?
Tag Manager itself is a domain that does not set cookies and does not save any data. He acts as a mere "administrator" of the implemented tags. The data record the individual tags of the various web analysis tools. The data is passed through to the individual tracking tools in Google Tag Manager and is not saved.
The situation is completely different, however, with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior are usually collected, saved, and processed with the help of cookies. To do this, please read our data protection texts on the individual analysis tools and tracking tools that we use on our website.
In the Tag Manager account settings, we have allowed Google to receive anonymized data from us. However, this only concerns the use and use of our Tag Manager and not your data, which is stored via the code sections. We enable Google and others to receive selected data in anonymized form. We, therefore, consent to our website data being passed on anonymously. Despite long research, we were unable to find out which summarized and anonymous data are exactly forwarded. In any case, Google will delete all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares your results with those of your competitors. Processes can be optimized based on the information collected.
How long and where is the data stored?
When Google stores data, this data is stored on its own Google servers. The servers are distributed all over the world. Most of them are in America. At www.google.com/about/datacenters/inside/locations/ you can read exactly where the Google servers are located.
How long the individual tracking tools store your data can be found in our data protection texts for the individual tools.
How can I delete my data or prevent data storage?
Google Tag Manager itself does not set cookies but manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how you can delete or manage your data.
Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311235402. If you want to learn more about the Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.
Google Site Kit Privacy Policy
We have integrated the WordPress plugin Google Site Kit from the American company Google Inc. into our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services for the European region. With the Google Site Kit, we can quickly and easily view statistics from various Google products such as Google Analytics directly in our WordPress dashboard. The tool or the tools integrated into the Google Site Kit also collect personal data from you, among other things. In this Privacy Policy, we explain why we use Google Site Kit, how long and where data is stored and which other data protection texts are relevant for you in this context.
What is Google Site Kit?
Google Site Kit is a plug-in for the content management system WordPress. With this plugin, we can view important statistics for website analysis directly in our dashboard. These are statistics that are collected by other Google products. Above all from Google Analytics. In addition to Google Analytics, the services Google Search Console, Page Speed Insight, Google AdSense, Google Optimize, and Google Tag Manager can also be linked to Google Site Kit.
Why do we use Google Site Kit on our website?
As a service provider, it is our job to offer you the best possible experience on our website. You should feel comfortable on our website and find exactly what you are looking for quickly and easily. Statistical evaluations help us to get to know you better and to adapt our offer to your wishes and interests. We use various Google tools for these evaluations. Site Kit makes our work much easier in this regard because we can view and analyze the statistics of Google products in the dashboard. We no longer have to register for the respective tool. Site Kit therefore always offers a good overview of the most important analysis data.
Which data is saved by Google Site Kit?
If you have actively consented to track tools in the cookie notice (also called script or banner), Google products such as Google Analytics will set cookies, and your data, for example about your user behavior, will be sent to Google, stored, and processed there. This also includes personal data such as your IP address.
We have separate text sections in this Privacy Policy for more detailed information on the individual services. For example, take a look at our privacy policy on Google Analytics. Here we go into the data collected very carefully. You will find out how long Google Analytics stores, manages, and processes data, which cookies can be used, and how you can prevent data storage. We also have our privacy policies with comprehensive information for other Google services such as Google Tag Manager or Google AdSense.
In the following, we show you exemplary Google Analytics cookies that can be set in your browser, provided that you have generally consented to data processing by Google. Please note that these cookies are only a selection:
Name: _ga
Value:2.1326744211.152311235402-2
Usage: By default, analytics.js uses the _ga cookie to save the user ID. It serves to differentiate between website visitors. Expiry Date: after 2 years
Name: _gid
Value:2.1687193234.152311235402-7
Usage: This cookie is also used to differentiate between website visitors. Expiry Date: after 24 hours
Name: _gat_gtag_UA_<property-id>
Value: 1
Usage: This cookie is used to lower the request rate. Expiry Date: after 1 minute
How long and where is the data stored?
Google stores the data it collects on its own Google servers that are distributed around the world. Most of the servers are located in the United States, so it is very easy for your data to be stored there too. At www.google.com/about/datacenters/inside/locations/ you can see exactly where the company provides servers.
Data collected by Google Analytics are stored in a standardized manner for 26 months. Your user data will then be deleted. The storage period applies to all data linked to cookies, user identification, and advertising IDs.
How can I delete my data or prevent data storage?
You always have the right to receive information about your data and to have your data deleted, corrected, or restricted. You can also deactivate, delete or manage cookies in your browser at any time. Here we show you the corresponding instructions for the most common browsers:
Chrome: Deleting, activating, and managing cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Deleting cookies to remove data that websites have stored on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311235402. To learn more about data processing by Google, we recommend the comprehensive data protection guidelines from Google at https://policies.google.com/privacy?hl=de.
Newsletter Privacy Policy
If you subscribe to our newsletter, you transmit the above personal data and give us the right to contact you by email. We use the data stored when registering for the newsletter only for our newsletter and do not pass it on.
If you unsubscribe from the newsletter - you will find the link for this at the bottom of every newsletter - then we will delete all data that was saved when you registered for the newsletter.
Google AdSense Privacy Policy
We use Google AdSense on this website. This is an advertising program from Google Inc. In Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google AdSense, we can display advertisements on this website that match our topic. We offer you advertisements that ideally represent real added value for you. As part of this privacy policy about Google AdSense, we explain why we use Google AdSense on our website, which data is processed and stored by you, and how you can prevent this data storage.
What is Google AdSense?
The Google AdSense advertising program has been around since 2003. In contrast to Google Ads (formerly: Google AdWords), one cannot advertise himself here. Ads are displayed on websites such as ours via Google AdSense. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its algorithm that calculates which advertisements you will see. Of course, we only want to offer you advertising that interests you and offers you added value. Based on your interests or your user behavior and the basis of our offer, Google checks which advertisements are suitable for our website and our users. At this point, we would like to mention that we are not responsible for the selection of advertisements. We only offer advertising space on our website. The selection of the displayed advertising is made by Google. Since August 2013, the displays have also been adapted to the respective user interface. That means, regardless of whether you visit our website from your smartphone, PC or laptop, the displays adapt to your device.
Why do we use Google AdSense on our website?
Running a quality website takes a lot of dedication and effort. We're never finished working on our website. We always try to maintain our site and keep it as up-to-date as possible. Of course, we also want to achieve economic success with this work. That's why we decided to use advertisements as a source of income. The most important thing for us, however, is not to disturb your visit to our website with these advertisements. With the help of Google AdSense, you will only be offered advertising that matches our topics and your interests.
Similar to Google indexing for a website, a bot examines the corresponding content and the corresponding offers on our website. The content of the advertisements is then adjusted and presented on the website. In addition to the content-related overlaps between the ad and the website, AdSense also supports interest-based targeting. This means that Google also uses your data to offer advertisi tailored to you. In this way, you receive advertising that ideally offers you real added value and we have a higher chance of earning a little income.
Which data is saved by Google AdSense?
Cookies are used, among other things, so that Google AdSense can display advertising that is tailored to you. Cookies are small text files that store certain information on your computer.
In AdSense, cookies are intended to enable better advertising. The cookies do not contain any personally identifiable information. It should be noted, however, that Google regards data such as "pseudonymous cookie IDs" (name or other identification feature is replaced by a pseudonym) or IP addresses as non-personally identifiable information. However, within the framework of the GDPR, this data can be considered personal data. Google AdSense sends a cookie to the browser after every impression (this is always the case when you see an ad), every click, and every other activity that leads to a call to the Google AdSense server. If the browser accepts the cookie, it will be saved there.
As part of AdSense, third-party providers may be able to place and read cookies in your browser or use web beacons to save data that they receive through the provision of advertisements on the website. Web beacons are small graphics that make a log file analysis and a recording of the log file. This analysis enables a statistical evaluation for online marketing.
Google can use these cookies to collect certain information about your user behavior on our website. These include:
- Information on how to deal with an ad (clicks, impressions, mouse movements)
- Information as to whether an advertisement has already appeared in your browser at an earlier point in time. This data will help prevent you from seeing an ad more often.
In doing so, Google analyzes and evaluates the data on the advertising material displayed and your IP address. Google uses the data primarily to measure the effectiveness of an ad and to improve the advertising offer. This data is not linked to personal data that Google may have about you via other Google services.
In the following, we present cookies that Google AdSense uses for tracking purposes. Here we are referring to a test website that has only installed Google AdSense:
Name: uid
Value: 891269189311235402-8
Usage: The cookie is saved under the domain adform.net. It provides an assigned, machine-generated user ID and collects data about the activity on our website. Expiry Date: after 2 months
Name: C
Value: 1
Usage: This cookie identifies whether your browser accepts cookies. The cookie is saved under the domain track.adform.net. Expiry Date: after 1 month
Name: cid
Value: 8912691894970695056,0,0,0,0
Usage: This cookie is stored under the domain track.adform.net, stands for the client ID, and is used to improve advertising for you. It can deliver more relevant advertisements to the visitor and help improve the reports on campaign performance.
Expiry Date: after 2 months
Name: IDE
Value: zOtj4TWxwbFDjaATZ2TzNaQmxrU311235402-1
Usage: The cookie is saved under the domain doubleclick.net. It is used to register your actions after viewing or clicking on the ad. This allows you to measure how well an ad is received by our visitors.
Expiry Date: after 1 month
Name: test_cookie
Value: no information
Usage: The "test_cookies" can be used to check whether your browser supports cookies at all. The cookie is saved under the domain doubleclick.net.
Expiry Date: after 1 month
Name: CT592996 Value:733366
Usage: It is saved under the domain adform.net. The cookie is set as soon as you click on an advertisement. We could not find out more detailed information about the use of this cookie.
Expiry Date: after one hour
Note: This list cannot claim to be complete, as experience has shown that Google changes the choice of cookies again and again.
How long and where is the data stored?
Google records your IP address and various activities that you carry out on the website. Cookies store this information about the interactions on our website. According to Google, the company collects and stores the information provided securely on Google's in-house servers in the USA.
If you do not have a Google account or are not logged in, Google usually saves the data collected with a unique identifier (ID) on your browser. The unique IDs stored in cookies are used, for example, to ensure personalized advertising. If you are signed in to a Google account, Google can also collect personal data.
You can delete some of the data that Google stores at any time (see next section). Much information that is stored in cookies is automatically deleted after a certain period. However, there is also data that Google stores over a longer period. This is the case if Google has to store certain data for an indefinite, longer period for economic or legal reasons.
How can I delete my data or prevent data storage?
You always have the option of deleting or deactivating cookies that are on your computer. How exactly this works depends on your browser.
Here you will find instructions on how to manage cookies in your browser:
Chrome: Deleting, activating, and managing cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Deleting cookies to remove data that websites have stored on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each cookie, you can decide whether or not to allow the cookie. By downloading and installing this browser plug-in at support.google.com/ads/answer/7395996, all "advertising cookies" are also deactivated. Please note that by deactivating these cookies you will not prevent the advertisements, only personalized advertisements.
If you have a Google account, you can deactivate personalized advertising on the website
https://adssettings.google.com/authenticated. Here, too, you will continue to see ads, but these are no longer adapted to your interests. Still, the ads will be displayed based on a few factors such as your location, browser type, and the search terms used.
You can read which data Google collects and what they use this data for at www.google.com/intl/de/policies/privacy/.
Google Ads (Google AdWords) Conversion-Tracking Privacy Policy
We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products and services. We want to make more people aware of the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google Inc. on our website. In Europe, however, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better adapt our advertising offer to your interests and needs. In the following article, we want to go into more detail about why we use conversion tracking, which data is stored, and how you can prevent this data storage.
What is Google Ads Conversion-Tracking?
Google Ads (formerly Google AdWords) is the in-house online advertising system of the company Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online area, Google Ads offers the best platform for this. Of course, we also want to get a precise overview of the cost-benefit factor of our advertising campaigns. That's why we use the Google Ads conversion tracking tool.
But what is a conversion? A conversion occurs when you change from a purely interested website visitor to an active visitor. This always happens when you click on our ad and then perform another action, such as visiting our website. With the conversion tracking tool from Google, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are being purchased, services are being used, or whether users have signed up for our newsletter.
Why do we use Google Ads Conversion-Tracking on our website?
We use Google Ads to draw attention to our offer on other websites. The aim is that our advertising campaigns only reach those people who are interested in our offers. With the conversion tracking tool, we can see which keywords, ads, ad groups, and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then convert. With this data, we can calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. Furthermore, with the help of the data obtained, we can make our website more interesting for you and adapt our advertising offer even more individually to your needs.
Which data is stored by Google Ads conversion tracking?
We have integrated a conversion tracking tag or code snippet on our website to be able to better analyze certain user actions. If you now click on one of our Google Ads ads, the "Conversion" cookie from a Google domain is saved on your computer (usually in your browser) or mobile device. Cookies are small text files that save information on your computer.
Here are the data from the most important cookies for Google's conversion tracking:
Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ311235402-3
Usage: This cookie saves every conversion that you make on our site after you have come to us via a Google ad. Expiry Date: after 3 months
Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Usage: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiry Date: after 3 months
Note: The _gac cookie only appears in connection with Google Analytics. The above list does not claim to be complete, as Google repeatedly uses other cookies for analytical evaluation.
As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you are surfing our website and the cookie has not yet expired, we and Google will recognize that you have found us via our Google Ads ad. The cookie is read out and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be refined and improved with the help of Google Analytics. For ads that Google shows in different places on the web, cookies with the name “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information has been saved by analytics.js with the _gac cookie. The cookie saves this data as soon as you visit one of our pages for which Google Ads automatic tagging has been set up. In contrast to cookies that are set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We get a report from Google with statistical evaluations. For example, we find out the total number of users who clicked on our ad and we can see which advertising measures were well received.
How long and where is the data stored?
At this point, we want to point out that we do not influence how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies with the name "Conversion" and "_gac" (which is used in connection with Google Analytics) have an expiry date of 3 months.
How can I delete my data or prevent data storage?
You have the option not to participate in Google Ads conversion tracking. If you deactivate the Google Conversion Tracking cookie via your browser, you block conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. This works a little differently for each browser. Here you will find instructions on how to manage cookies in your browser:
Chrome: Deleting, activating, and managing cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Deleting cookies to remove data that websites have stored on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each cookie, you can decide whether or not to allow the cookie. By downloading and installing this browser plug-in at support.google.com/ads/answer/7395996, all "advertising cookies" are also deactivated. Please note that by deactivating these cookies you will not prevent the advertisements, only the personalized advertisements.
Due to the certification for the American-European data protection agreement “Privacy Shield”, the American group Google LLC must comply with the data protection laws applicable in the EU. If you would like to find out more about data protection at Google, we recommend Google's general privacy policy: https://policies.google.com/privacy?hl=de.
EMBEDDED SOCIAL MEDIA ELEMENTS PRIVACY POLICY
We integrate elements of social media services on our website to display images, videos, and texts.
When you visit pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We have no access to this data.
The following links take you to the pages of the respective social media services where it is explained how they handle your data:
- Instagram data protection directive: https://help.instagram.com/519522125107875
- The Google Privacy Policy applies to YouTube: https://policies.google.com/privacy?hl=de
- Facebook data policy: https://www.facebook.com/about/privacy
- Twitter data protection directive: https://twitter.com/de/privacy
FACEBOOK PRIVACY POLICY
We use selected tools from Facebook on our website. Facebook is a social media network operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland. With the help of these tools, we can offer you and people who are interested in our products and services the best possible offer. In the following we provide an overview of the various Facebook tools, explain which data is sent to Facebook and how you can delete this data.
What are Facebook-Tools?
Among many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. But since the term is hardly known, we decided to just call them Facebook tools. These include, among others:
- Facebook pixel
- social plug-ins (such as the "Like" or "Share" button)
- Facebook Login
- Account Kit
- APIs (Programming interface)
- SDKs (Collection of programming tools)
- Platform integrations
- Plugins
- Codes
- Specifications
- Documentation
- Technologies and services
These tools enable Facebook to expand its services and to receive information about user activities outside of Facebook.
Why do we use Facebook-Tools on our website?
We want to show our services and products only to people who are interested in them. With the help of advertisements (Facebook ads), we can reach exactly these people. However, to be able to show users appropriate advertising, Facebook needs information about people's wishes and needs. Information about user behavior (and contact details) is made available to the company on our website. As a result, Facebook collects better user data and can show interested people the right advertising about our products or services. The tools thus enable customized advertising campaigns on Facebook.
Facebook calls data about your behavior on our website "event data". These are also used for measurement and analysis services. In this way, Facebook can create "campaign reports" on our behalf about the impact of our advertising campaigns. Furthermore, analyzes give us a better insight into how you use our services, website, or products. Thereby we optimize your user experience on our website with some of these tools. For example, you can use the social plug-ins to share content on our site directly on Facebook.
Which data is saved by Facebook-Tools?
By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number, and IP address can be sent.
Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). So-called “hashing” takes place before customer data is transmitted to Facebook. This means that any large data set is transformed into a character string. This is also used to encrypt data.
In addition to the contact details, "event data" is also transmitted. "Event data" means the information that we receive about you on our website. For example, which sub-pages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally obliged to do so. "Event data" can also be linked to contact details. This enables Facebook to offer better-personalized advertising. After the above-mentioned comparison process, Facebook will delete the contact details again.
To be able to deliver advertisements in an optimized way, Facebook only uses the event data if it has been combined with other data (which were recorded by Facebook differently). Facebook also uses this event data for security, protection, development, and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, a different number of cookies are created in your browser. In the descriptions of the individual Facebook tools, we go into more detail on individual Facebook cookies. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies.
How long and where is the data stored?
In principle, Facebook stores data until it is no longer required for its services and Facebook products. Facebook has servers all over the world where your data is stored. However, customer data is deleted within 48 hours after it has been compared with your user data.
How can I delete my data or prevent data storage?
According to the data protection basic regulation you have the right to information, correction, portability, and deletion of your data.
The data will only be completely deleted if you completely delete your Facebook account. And this is how deleting your Facebook account works:
- On the right side of Facebook, click Settings.
- Then click on "Your Facebook information" in the left column.
- Now click “Deactivate and Delete”.
- Now select "Delete account" and then click on "Next and delete account"
- Now enter your password, click on "Next" and then on "Delete account"
The storage of the data that Facebook receives via our site takes place, among other things, via cookies (e.g. with social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you are using, this works in different ways. The following instructions show how to manage cookies in your browser:
Chrome: Deleting, activating, and managing cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Deleting cookies to remove data that websites have stored on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each cookie whether or not to allow it.
Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at www.privacyshield.gov/participant. We hope we have brought you the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines on https://www.facebook.com/about/privacy/update.
FACEBOOK SOCIAL PLUG-INS PRIVACY POLICY
So-called social plug-ins from Facebook Inc. are installed on our website. You can recognize these buttons by the classic Facebook logo, such as the "Like" button (the hand with a raised thumb) or by a clear "Facebook plug-in" label. A social plug-in is a small part of Facebook that is integrated into our page. Each plug-in has its function. The most used functions are the familiar "Like" and "Share" buttons.
The following social plug-ins are offered by Facebook:
- “Save” button
- "Like" button, share, send and quote
- Page plug-in
- Comments
- Messenger plug-in
- Embedded posts and video players
- Group plug-in
At developers.facebook.com/docs/plugins you can find more information on how the individual plugins are used. We use the social plug-ins, on the one hand, to offer you a better user experience on our site, on the other hand, because Facebook can optimize our advertisements.
If you have a Facebook account or have visited facebook.com before, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the "Like" button).
The information received will be deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time, and other information relating to your browser.
To prevent Facebook from collecting a lot of data during your visit to our website and connecting it to the Facebook data, you must log out of Facebook while visiting the website.
If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit can be transmitted to Facebook. We would like to expressly point out that we do not know the exact content of the data. However, we try to inform you as much as possible about data processing based on our current state of knowledge. You can also read how Facebook uses the data in the company's data policy at https://www.facebook.com/about/privacy/update.
The following cookies are set in your browser at least when you visit a website with social plug-ins from Facebook:
Name: dpr
Value: no information
Usage: This cookie is used for the social plug-ins to work on our website.
Expiry Date: after the end of the session
Name: fr
Value: 0jieyh4311235402c2GnlufEJ9..Bde09j…1.0.Bde09j
Usage: The cookie is also necessary for the plug-ins to function properly. Expiry Date: after 3 months
Note: These cookies were set after a test, even if you are not a Facebook member.
If you are logged in to Facebook, you can change your settings for advertisements yourself at www.facebook.com/ads/preferences/. If you are not a Facebook user, you can manage your usage-based online advertising at www.youronlinechoices.com/de/praferenzmanagement/. There you have the option of deactivating or activating providers.
If you want to learn more about Facebook's data protection, we recommend the company's data guidelines at https://www.facebook.com/policy.php.
FACEBOOK LOGIN PRIVACY POLICY
We have integrated the practical Facebook login on our site. You can easily log in to us with your Facebook account without having to create another user account. If you decide to register using the Facebook login, you will be redirected to the social media network Facebook. There you log in using your Facebook user data. This login process saves data about you or your user behavior and transmits it to Facebook.
To save the data, Facebook uses various cookies. In the following, we will show you the most important cookies that are set in your browser or that already exist when you log in to our site via Facebook:
Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j…1.0.Bde09j
Usage: This cookie is used so that the social plugin works as well as possible on our website.
Expiry Date: after 3 months
Name: datr
Value: 4Jh7XUA2311235402SEmPsSfzCOO4JFFl
Usage: Facebook sets the “datr” cookie when a web browser accesses
facebook.com, and the cookie helps to identify login activities and protect users.
Expiry Date: after 2 years
Name: _js_datr
Value: deleted
Usage: This session cookie is set by Facebook for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiry Date: after the end of the session
Note: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies are, for example, _ fbp, sb, or wd. A complete list is not possible because Facebook has a large number of cookies and uses them variably.
The Facebook login offers you a quick and easy registration process on the one hand, and on the other hand, we have the option of sharing data with Facebook. This enables us to better tailor our offers and promotions to your interests and needs.
Data that we receive from Facebook in this way is public data such as
- Your Facebook name
- Your profile image
- A stored e-mail address
- Friends lists
- Button information (e.g. "Like" button)
- Birthday date
- Language
- Place of residence
In return, we provide Facebook with information about your activities on our website. This includes information about the device you are using, which subpages you visit on our site, or which products you have purchased from us.
By using Facebook login, you consent to data processing. You can revoke this agreement at any time. If you would like to find out more information about data processing by Facebook, we recommend the Facebook Privacy Policy at dede.facebook.com/policy.php.
If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.
INSTAGRAM PRIVACY POLICY
We have built in Instagram functions on our website. Instagram is a social media platform operated by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is a Facebook product. Embedding Instagram content on our website is called embedding. This enables us to show you content such as buttons, photos, or videos from Instagram directly on our website. When you visit our website that has an Instagram function integrated, data is transmitted to Instagram, stored, and processed. Instagram uses the same systems and technologies like Facebook. Your data will thus be processed across all Facebook companies.
In the following, we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. Since Instagram belongs to Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also the Facebook data guidelines themselves on the other.
What is Instagram?
Instagram is one of the most famous social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to "Insta" (as many of the users casually call the platform), edit them with various filters, and also distribute them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.
Why do we use Instagram on our website?
Instagram is the social media platform that has gone through the roof in recent years. And of course, we have reacted to this boom too. We want you to feel as comfortable as possible on our website. That is why a varied preparation of our content is a matter of course for us. Thanks to the embedded Instagram functions, we can enrich our content with helpful, funny, or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be used for personalized advertising on Facebook. Our advertisements only get to people who are interested in our products or services.
Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not personally identify you.
Which data is saved by Instagram?
If you come across one of our pages that has Instagram functions (such as Instagram images or plug-ins) installed, your browser automatically connects to the Instagram servers. In doing so, data is sent to Instagram, stored, and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements that you see and how you use our offer. The date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram saves significantly more data about you.
Facebook differentiates between customer data and event data. We assume this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number, and IP address. It is important to mention that this customer data is only transmitted to Instagram after it has been "hashed" beforehand. Hashing means that a data record is converted into a character string. This allows them to encrypt the contact details. The above-mentioned "event data" are also transmitted. Facebook - and consequently Instagram - understands "event data" to mean data about your user behavior. It can also happen that contact data is combined with event data. The contact details collected are compared with the data that Instagram already has about you.
The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.
We assume that data processing on Instagram works the same as on Facebook. This means: if you have an Instagram account or have visited www.instagram.com, Instagram has set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or anonymized after 90 days at the latest (after comparison). Although we have dealt intensively with data processing by Instagram, we cannot say exactly which data Instagram collects and stores.
In the following, we show you cookies that are set at least in your browser when you click on an Instagram function (such as a button or an Insta picture). Our test assumes that you do not have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser.
These cookies were used in our test:
Name: csrftoken
Value: “”
Usage: This cookie will likely be set for security reasons to prevent the falsification of requests. However, we could not find out more precisely.
Expiry Date: after one year
Name: mid
Value: “”
Usage: Instagram sets this cookie to optimize its services and offers inside and outside of Instagram. The cookie defines a unique user ID.
Expiry Date: after the end of the session
Name: fbsr_311235402124024
Value: not specified
Usage: This cookie saves the log-in request for users of the Instagram app.
Expiry Date: after the end of the session
Name: rur
Value: ATN
Usage: This is an Instagram cookie that ensures functionality on Instagram.
Expiry Date: after the end of the session
Name: urlgen
Value: “{\”194.96.75.33\”: 1901}:1iEtYv:Y833k2_UjKvXgYe311235402” Usage: This cookie is used by Instagram for marketing purposes. Expiry Date: after the end of the session
Note: We cannot claim to be complete here. Which cookies are set in the individual case depends on the embedded functions and your use of Instagram.
How long and where is the data stored?
Instagram shares the information received between the Facebook companies with external partners and with people you connect with worldwide. The data processing takes place in compliance with our data guidelines. For security reasons, among other things, your data is distributed on Facebook servers around the world. Most of these servers are in the USA.
How can I delete my data or prevent data storage?
Thanks to the data protection basic regulation, you have the right to information, portability, correction, and deletion of your data. You can manage your data in the Instagram settings. If you want to completely erase your data on Instagram, you have to delete your Instagram account permanently.
And this is how the deletion of the Instagram account works:
First, open the Instagram app. On your profile page, go down and click on "Help Center". You are now on the company's website. On the website, click on "Manage Your Account" and then on "Delete Your Account".
If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and therefore will not be deleted.
As already mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Management always works a little differently depending on your browser. Here we show you the instructions for the most important browsers.
Chrome: Deleting, activating, and managing cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Deleting cookies to remove data that websites have stored on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.
Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transfer between the USA and the European Union.
You can find out more about this at www.privacyshield.gov/participant. We have tried to give you the most important information about data processing by Instagram. At help.instagram.com/519522125107875 you can read more about Instagram's data guidelines.
TWITTER PRIVACY POLICY
We have installed Twitter functions on our website. These are, for example, embedded tweets, timelines, buttons, or hashtags. Twitter is a short message service and a social media platform from Twitter Inc., One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland. As far as we know, no personal data or data on your web activities will be transmitted to Twitter in the European Economic Area and Switzerland simply by integrating the Twitter function. Only when you interact with the Twitter functions, such as clicking a button, can data be sent to Twitter, stored, and processed there. We do not influence this data processing and are not responsible. As part of this privacy policy, we want to give you an overview of what data Twitter stores, what Twitter does with this data, and how you can protect yourself against data transmission to a large extent.
What is Twitter?
For some, Twitter is a news service, for others a social media platform, and still, others speak of a microblogging service. All of these terms are justified and mean more or less the same thing.
Both private individuals and companies use Twitter to communicate with interested people via short messages. Twitter only allows 280 characters per message. These messages are called "tweets". In contrast to Facebook, for example, the service does not focus on expanding a network for “friends”, but wants to be understood as a global and open news platform. You can also keep an anonymous account on Twitter and tweets can be deleted by the company on the one hand and by the users themselves on the other.
Why do we use Twitter on our website?
Like many other websites and companies, we try to offer our services through various channels and to communicate with our customers. Twitter in particular has grown dear to us as a useful "little" news service. Again and again, we tweet or retweet exciting, funny, or interesting content. We understand that you cannot follow every channel separately. After all, you have something else to do. That is why we have also integrated Twitter functions on our website. You can experience our Twitter activity "on-site" or come to our Twitter page via a direct link. By integrating it, we want to strengthen our service and user-friendliness on our website.
Which data is saved by Twitter?
On some of our sub-pages, you will find the built-in Twitter functions. If you interact with the Twitter content, such as clicking a button, Twitter can collect and save data. Even if you don't have a Twitter account yourself. Twitter calls this data "log data". This includes demographic data, browser cookie IDs, the ID of your smartphone, hashed e-mail addresses, and information about which pages you have visited on Twitter and what actions you have taken. Of course, Twitter stores more data if you have a Twitter account and are logged in. This storage mostly takes place via cookies. Cookies are small text files that are usually set in your browser and transmit various information to Twitter.
We will now show you which cookies are set if you are not logged in to Twitter but visit a website with built-in Twitter functions. Please consider this list as an example. We cannot guarantee completeness here, as the choice of cookies is always changing and depends on your actions with the Twitter content.
These cookies were used in our test:
Name: personalization_id
Value: “v1_cSJIsogU51SeE311235402”
Usage: This cookie stores information about how you use the website and which advertising may have brought you to Twitter.
Expiry Date: after 2 years
Name: lang
Value: de
Usage: This cookie stores your pre-set or preferred language. Expiry Date: after the end of the session
Name: guest_id
Value: 311235402v1%3A157132626
Usage: This cookie is set to identify you as a guest. Expiry Date: after 2 years
Name: fm Value: 0
Usage: Unfortunately, we were unable to find out the purpose of this cookie.
Expiry Date: after the end of the session
Name: external_referer
Value: 3112354022beTA0sf5lkMrlGt
Usage: This cookie collects anonymous data such as how often you visit Twitter and how long you visit Twitter.
Expiry Date: after 6 days
Name: eu_cn Value: 1
Usage: This cookie stores user activity and is used by Twitter for various advertising purposes.
Expiry Date: after one year
Name: ct0
Value: c1179f07163a365d2ed7aad84c99d966
Usage: Unfortunately we have not found any information about this cookie. Expiry Date: after 6 hours
Name: _twitter_sess
Value: 53D%253D–dd0248311235402-
Usage: With this cookie, you can use functions within the Twitter website. Expiry Date: after the end of the session
Note: Twitter also works with third parties. That is why we also recognized the three Google Analytics cookies _ga, _gat, _gid in our test.
Twitter uses the collected data, on the one hand, to better understand user behavior and thus improve its services and advertising offers, on the other hand, the data also serve internal security measures.
How long and where is the data stored?
If Twitter collects data from other websites, these will be deleted, summarized or otherwise hidden after a maximum of 30 days. The Twitter servers are located at various server centers in the United States. It can therefore be assumed that the data collected will be collected and stored in America. After our research, we could not clearly determine whether Twitter also has its own servers in Europe. In principle, Twitter can save the collected data until it is no longer useful to the company, you delete the data or there is a statutory deletion period.
How can I delete my data or prevent data storage?
In its data protection guidelines, Twitter repeatedly emphasizes that it does not save any data from external website visits if you or your browser are located in the European Economic Area or Switzerland. However, if you interact directly with Twitter, Twitter will of course also save your data.
If you have a Twitter account, you can manage your data by clicking on “More” under the “Profile” button. Then click on "Settings and data protection". Here you can manage the data processing individually.
If you don't have a Twitter account, you can go to twitter.com and then click on "Personalization". You can manage your collected data under the item "Customization and data".
As already mentioned above, most of the data is stored via cookies and you can manage, deactivate or delete them in your browser. Please note that you can only “edit” the cookies in the browser you have chosen. This means: if you use a different browser in the future, you will have to manage your cookies there again according to your wishes. Instructions for managing cookies in the most popular browsers are available here.
Chrome: Deleting, activating, and managing cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Deleting cookies to remove data that websites have stored on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
You can also manage your browser so that you are informed of each cookie. Then you can always decide individually whether or not to allow a cookie.
Twitter also uses the data for personalized advertising inside and outside of Twitter. In the settings, you can switch off personalized advertising under "Personalization and data". If you use Twitter on a browser, you can deactivate personalized advertising at http://optout.aboutads.info/?c=2&lang=EN.
Twitter is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transfer between the USA and the European Union. You can find out more about this at https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO.
We hope we have given you a basic overview of data processing by Twitter. We do not receive any data from Twitter and are not responsible for what Twitter does with your data. If you have any further questions on this topic, we recommend the Twitter Privacy Policy at https://twitter.com/de/privacy.
LINKEDIN PRIVACY POLICY
We use social plug-ins from the social media network LinkedIn, the company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA on our website. The social plug-ins can be feeds, content sharing, or links to our LinkedIn page. The social plug-ins are marked with the well-known LinkedIn logo and allow, for example, interesting content to be shared directly via our website. LinkedIn Ireland Unlimited Company Wilton Place in Dublin is responsible for data processing for the European Economic Area and Switzerland.
By embedding such plug-ins, data can be sent to LinkedIn, saved, and processed there. In this privacy policy, we want to inform you about the data, how the network uses this data, and how you can manage or prevent data storage.
What is LinkedIn?
LinkedIn is the largest social network for business contacts. In contrast to Facebook, for example, the company concentrates exclusively on establishing business contacts. Companies can present services and products on the platform and establish business relationships. Many people also use LinkedIn to search for a job or to find suitable employees for their own company. In Germany alone, the network has over 11 million members. In Austria, there are around 1.3 million.
Why do we use LinkedIn on our website?
We know how busy you are. You can't follow all social media channels individually. Even if, as in our case, it would be worth it. Because we keep posting interesting news or reports that are worth spreading. That is why we have created the possibility on our website to share interesting content directly on LinkedIn or to refer directly to our LinkedIn page. We consider built-in social plug-ins to be an extended service on our website. The data that LinkedIn collects also helps us to show possible advertising measures only to people who are interested in our offer.
Which data is saved by LinkedIn?
LinkedIn does not store any personal data simply by integrating the social plug-ins. LinkedIn calls this data, which is generated by plug-ins, passive impressions. However, if you click on a social plug-in, for example, to share our content, the platform saves personal data as so-called "active impressions". Regardless of whether you have a LinkedIn account or not. If you are logged in, the data collected will be assigned to your account.
Your browser establishes a direct connection to the LinkedIn servers when you interact with our plug-ins. The company logs various usage data. In addition to your IP address, this can be, for example, registration data, device information, or information about your Internet or mobile network provider. If you call up LinkedIn services via your smartphone, your location can also be determined (after you have given permission). LinkedIn can also pass this data on to third parties in hashed form. Hashing means that a data record is converted into a character string. This allows the data to be encrypted in such a way that people can no longer be identified.
Most of the data on your user behavior is stored in cookies. These are small text files that are usually set in your browser. Furthermore, LinkedIn can also use web beacons, pixel tags, display tags, and other device identifications.
Various tests also show which cookies are set when a user interacts with a social plug-in. The data found cannot claim to be complete and serve only as an example. The following cookies were set without being logged in to LinkedIn:
Name: bcookie
Value: =2&34aab2aa-2ae1-4d2a-8baf-c2e2d7235c16311235402-
Usage: The cookie is a so-called "browser ID cookie" and consequently saves your identification number (ID).
Expiry Date: after 2 years
Name: lang
Value: v=2&lang=de-de
Usage: This cookie stores your pre-set or preferred language. Expiry Date: after the end of the session
Name: lidc
Value: 1818367:t=1571904767:s=AQF6KNnJ0G311235402…
Usage: This cookie is used for routing. Routing records how you came to LinkedIn and how you navigate through the website there. Expiry Date: after 24 hours
Name: rtc
Value: kt0lrv3NF3x3t6xvDgGrZGDKkX
Usage: No more detailed information could be obtained about this cookie.
Expiry Date: after 2 minutes
Name: JSESSIONID
Value: ajax:3112354022900777718326218137
Usage: This is a session cookie that LinkedIn uses to maintain anonymous user sessions through the server.
Expiry Date: after the end of the session
Name: bscookie
Value: “v=1&201910230812…
Usage: This cookie is a security cookie. LinkedIn describes it as a secure browser ID cookie. Expiry Date: after 2 years
Name: fid
Value: AQHj7Ii23ZBcqAAAA…
Usage: No further information could be found for this cookie. Expiry Date: after 7 days
Note: LinkedIn also works with third-party providers. That is why we also recognized the two Google Analytics cookies _ga and _gat in our test.
How long and where is the data stored?
In principle, LinkedIn stores your personal data for as long as the company considers it necessary to offer its services. However, LinkedIn will delete your personal data if you delete your account. In some exceptional cases, LinkedIn retains some data in a summarized and anonymous form even after you delete your account. Once you delete your account, other people will no longer be able to see your data within a day. LinkedIn generally deletes the data within 30 days. However, LinkedIn retains data if it is required by law. Data that can no longer be assigned to any person will be saved even after the account has been closed. The data is stored on various servers in America and probably also in Europe.
How can I delete my data or prevent data storage?
You have the right to access your personal data at any time and also to delete it. You can manage, change and delete your data in your LinkedIn account. You can also request a copy of your personal data from LinkedIn.
To access the account information on your LinkedIn profile:
Click on your profile icon in LinkedIn and select the “Settings and data protection” section. Now click on "Data protection" and then in the section "How LinkedIn uses your data" on "Change". In just a short time you can download selected data on your web activity and your account history.
You also have the option in your browser to prevent data processing by LinkedIn. As mentioned above, LinkedIn saves most of the data via cookies that are set in your browser. You can manage, deactivate or delete these cookies. The management works a little differently depending on which browser you have. The instructions for the most common browsers can be found here:
Chrome: Deleting, activating, and managing cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Deleting cookies to remove data that websites have stored on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.
LinkedIn is an active participant in the EU-U.S. Privacy Shield Frameworks. This framework ensures correct data transfer between the USA and the European Union.
You can find out more about this at www.privacyshield.gov/participant. We have tried to provide you with the most important information about data processing by LinkedIn. At www.linkedin.com/legal/privacy-policy you can find out more about the data processing of the social media network LinkedIn.
XING PRIVACY POLICY
On our website we use social plugins from the social media network Xing, the company Xing SE, Dammtorstraße 30, 20354 Hamburg, Germany. With these functions you can, for example, share content on Xing directly via our website, log in via Xing or follow interesting content. You can recognize the plug-ins by the company name or the Xing logo. When you access a website that uses a Xing plug-in, data can be transmitted to the "Xing server", saved and evaluated. In this privacy policy, we want to inform you about what data it is and how you manage or prevent this data storage.
What is Xing?
Xing is a social network with its headquarters in Hamburg. The company specializes in managing professional contacts. In other words, unlike other networks, Xing is primarily about professional networking. The platform is often used for job searches or to find employees for one's own company. Also, Xing offers interesting content on various professional topics. The global counterpart to this is the American company LinkedIn.
Why do we use Xing on our website?
There is now a flood of social media channels and we are well aware that your time is very precious. Not every social media channel in a company can be examined carefully. We, therefore, want to make life as easy as possible for you so that you can share or follow interesting content directly on our website on Xing. We are expanding our service on our website with such "social plug-ins". Also, the data collected by Xing help us to carry out targeted advertising measures on the platform. This means that our service is only shown to people who are interested in it.
Which data is saved by Xing?
Xing offers the share button, the follow button, and the log-in button as plug-ins for websites. As soon as you open a page with a built-in social plug-in from Xing, your browser connects to servers in a data center used by Xing. In the case of the share button - according to Xing - no data should be stored that could directly refer to a person. In particular, Xing does not save any of your IP addresses. Furthermore, no cookies are set in connection with the share button. Your user behavior is therefore not evaluated. For more information, please visit www.xing.com/app/share%3Fop%3Ddata_protection.
With the other Xing plug-ins, cookies are only set in your browser when you interact with the plug-in or click on it. Personal data such as your IP address, browser data, date, and time of your page view are saved on Xing. If you have a XING account and are logged in, the data collected will be assigned to your account and the data stored in it.
The following cookies are set in your browser if you click on the follow or log-in button and are not yet logged in to Xing. Please note that this is an exemplary list and that we cannot claim to be complete:
Name: AMCVS_0894FF2554F733210A4C98C6%40AdobeOrg Value: 1
Usage: This cookie is used to create and save identifications of website visitors.
Expiry Date: after the end of the session
Name: c_
Value: 157c609dc9fe7d7ff56064c6de87b019311235402-8
Usage: We were unable to find out more information about this cookie.
Expiry Date: after one day
Name: prevPage
Value: wbm%2FWelcome%2Flogin
Usage: This cookie stores the URL of the previous website that you visited.
Expiry Date: after 30 minutes
Name: s_cc
Value: true
Usage: This Adobe Site Catalyst cookie determines whether cookies are generally activated in the browser.
Expiry Date: after the end of the session
Name: s_fid
Value: 6897CDCD1013221C-39DDACC982217CD1311235402-2
Usage: This cookie is used to identify a unique visitor.
Expiry Date: after 5 years
Name: visitor_id
Value: fe59fbe5-e9c6-4fca-8776-30d0c1a89c32
Usage: The visitor cookie contains a unique visitor ID and the unique identifier for your account.
Expiry Date: after 2 years
Name:_session_id
Value: 533a0a6641df82b46383da06ea0e84e7311235402-2
Usage: This cookie creates a temporary session ID that is used as an in-session user ID. The cookie is necessary to provide the functions of Xing.
Expiry Date: after the end of the session
As soon as you are logged in to Xing or a member, further personal data will be collected, processed, and saved. Xing also passes on personal data to third parties if this is necessary for the fulfillment of its business purposes, if you have given your consent or if there is a legal obligation.
How long and where is the data stored?
Xing saves the data on various servers in various data centers. The company stores this data until you delete the data or until a user account is deleted. Of course, this only affects users who are already Xing members.
How can I delete my data or prevent data storage?
You have the right to access your personal data at any time and also to delete it. Even if you are not a Xing member, you can prevent possible data processing via your browser or manage it according to your wishes. Most of the data is saved via cookies. The management works a little differently depending on which browser you have. You can find the instructions for the most common browsers here:
Chrome: Deleting, activating, and managing cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Deleting cookies to remove data that websites have stored on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.
We have tried to provide you with the most important information about data processing by Xing. At privacy.xing.com/de/datenschutzerklaerung you can find out more about the data processing of the social media network Xing.
YOUTUBE PRIVACY POLICY
We have installed YouTube videos on our website. So we can present you interesting videos directly on our website. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you access a page on our website that has embedded a YouTube video, your browser automatically connects to the YouTube or Google servers. Different data are transmitted (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.
In the following, we want to explain in more detail which data is processed, why we have integrated YouTube videos, and how you can manage or delete your data.
What is YouTube?
On YouTube, users can watch, rate, comment, and upload videos for free. Over the past few years, YouTube has become one of the most important social media channels worldwide. So that we can display videos on our website, YouTube provides a code excerpt that we have built into our site.
Why do we use YouTube-Videos on our website?
YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course, interesting videos shouldn't be missing. With the help of our embedded videos, we provide you with other helpful content in addition to our texts and images. Also, our website is more easily found on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data collected, Google can only show these advertisements to people who are interested in our offers.
Which data is saved by YouTube?
As soon as you visit one of our pages that has a YouTube video integrated, YouTube sets at least one cookie that saves your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution, or your Internet provider. Further data can be contact details, any ratings, sharing content via social media, or adding it to your favorites on YouTube.
If you are not signed in to a Google account or a YouTube account, Google stores data with a unique identifier that is linked to your device, browser, or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.
In the following list, we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand, we show cookies that are set with a registered account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.
Name: YSC
Value: b9-CV6ojI5Y311235402-1
Usage: This cookie registers a unique ID to save statistics of the video seen.
Expiry Date: after the end of the session
Name: PREF
Value: f1=50000000
Usage: This cookie also registers your unique ID. Via PREF, Google receives statistics on how you use YouTube videos on our website.
Expiry Date: after 8 months
Name: GPS
Value: 1
Usage: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry Date: after 30 minutes
Name: VISITOR_INFO1_LIVE Value: 95Chz8bagyU
Usage: This cookie tries to estimate the bandwidth of the user on our website (with built-in YouTube video). Expiry Date: after 8 months
Further cookies that are set when you are logged in to your YouTube account:
Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7311235402-
Usage: This cookie is used to create a profile about your interests. The data is used for personalized advertisements. Expiry Date: after 2 years
Name: CONSENT
Value: YES+AT.de+20150628-20-0
Usage: The cookie stores the status of a user's consent to the use of various Google services. CONSENT is also used for security to check users and to protect user data from unauthorized attacks.
Expiry Date: after 19 years
Name: HSID
Value: AcRwpgUik9Dveht0I
Usage: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiry Date: after 2 years
Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Usage: This cookie stores information about your login data.
Expiry Date: after 2 years
Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Usage: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiry Date: after 2 years
Name: SID
Value: oQfNKjAsI311235402-
Usage: This cookie saves your Google Account ID and your last login time in a digitally signed and encrypted form. Expiry Date: after 2 years
Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Usage: This cookie stores information on how you use the website and which advertisements you may have seen before visiting our site.
Expiry Date: after 3 months
How long and where is the data stored?
The data that YouTube receives and processes from you is stored on the Google servers. Most of these servers are in America. At
www.google.com/about/datacenters/inside/locations/ you can see exactly where the Google data centers are located. Your data is distributed on the servers. In this way, the data can be accessed more quickly and is better protected against manipulation.
Google stores the collected data for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited time and others are stored by Google for a longer period. Some data (such as items from "My Activity", photos or documents, products) stored in your Google Account will remain stored until you delete them. Even if you are not signed in to a Google Account, you can delete some data associated with your device, browser, or app.
How can I delete my data or prevent data storage?
You can delete data in the Google account manually. With the automatic deletion function of location and activity data introduced in 2019, information is stored depending on your decision - either 3 or 18 months and then deleted.
Regardless of whether you have a Google account or not, you can configure your browser to delete or deactivate cookies from Google. Depending on which browser you are using, this works in different ways. The following instructions show how to manage cookies in your browser:
Chrome: Deleting, activating, and managing cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Deleting cookies to remove data that websites have stored on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each cookie whether or not to allow it. Since YouTube is a subsidiary of Google, there is a common privacy policy. If you want to learn more about the handling of your data, we recommend the privacy policy at https://policies.google.com/privacy?hl=de.
SUBSCRIBE YOUTUBE BUTTON PRIVACY POLICY
We have installed the YouTube Subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words "Subscribe" or "YouTube" in white letters in front of a red background and the white "Play symbol" to the left. The button can, however, also have a different design.
Our YouTube channel always offers you funny, interesting, or exciting videos. With the built-in "subscribe button" access the YouTube website. We want to make access to our comprehensive content as easy as possible for you. Please note that this allows YouTube to save and process your data.
If you see a built-in subscription button on our site, YouTube sets at least one cookie - according to Google. This cookie stores your IP address and our URL. YouTube can also find out information about your browser, your approximate location, and your preset language in this way. In our test, the following four cookies were set without being logged into YouTube:
Name: YSC
Value: b9-CV6ojI5311235402Y
Usage: This cookie registers a unique ID to save statistics of the video seen.
Expiry Date: after the end of the session
Name: PREF
Value: f1=50000000
Usage: This cookie also registers your unique ID. Via PREF, Google receives statistics on how you use YouTube videos on our website.
Expiry Date: after 8 months
Name: GPS
Value: 1
Usage: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry Date: after 30 minutes
Name: VISITOR_INFO1_LIVE
Value: 31123540295Chz8bagyU
Usage: This cookie tries to estimate the bandwidth of the user on our website (with built-in YouTube video). Expiry Date: after 8 months
Note: These cookies were set after a test and cannot claim to be complete.
If you are logged into your YouTube account, YouTube can save many of your actions/interactions on our website with the help of cookies and assign them to your YouTube account. YouTube receives information such as how long you have been surfing on our site, what type of browser you are using, what screen resolution you prefer, or what actions you carry out.
YouTube uses this data on the one hand to improve its services and offers and on the other hand to provide analyzes and statistics for advertisers (who use Google Ads).
CUSTOM GOOGLE SEARCH PRIVACY POLICY
We have integrated the Google plug-in for user-defined searches on our website. Google is the largest and best-known search engine worldwide and is operated by the US company Google Inc. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European area. The custom Google search can transfer data from you to Google. In this privacy policy, we inform you why we use this plug-in, which data is processed, and how you can manage or prevent this data transfer.
What is the Custom Google Search?
The plug-in for custom Google search is a Google search bar directly on our website. The search takes place like on www.google.com, only the search results focus on our content and products or a limited search circle.
Why do we use Custom Google Search on our website?
A website with a lot of interesting content often becomes so big that you might lose track of it. Over time, we have also accumulated a lot of valuable material and, as part of our service, we want you to find our content as quickly and easily as possible. Google custom search makes finding interesting content a breeze. The built-in Google plug-in improves the overall quality of our website and makes it easier for you to search.
What data is saved by Custom Google Search?
Custom Google Search will only transfer data from you to Google if you actively use the Google Search built into our website. This means that only when you enter a search term in the search bar and then confirm this term (e. g. click on „Enter") your IP Address is sent to Google, saved, and processed in addition to the searched term. Based on the cookies set (such as 1P_JAR) it can also be assumed that Google will receive also data on website usage. If you are looking for content during your visit to our website using the built-in Google search function and are logged in to your Google account at the same time, Google can also assign the data collected to your Google account. As the website operator, we have no influence on what Google does with the data collected or how Google processes the data.
The following cookies are set in your browser if you use the custom Google search and are not signed in with a Google account:
Name: 1P_JAR
Value: 2020-01-27-13311235402-5
Usage: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to show relevant advertisements to users.
Expiry Date: after one month
Name: CONSENT
Value: WP.282f52311235402-9
Usage: The cookie stores the status of a user's consent to the use of various Google services. CONSENT also provides security to check users and to protect user data from unauthorized attacks.
Expiry Date: after 18 years
Name: NID
Value: 196=pwIo3B5fHr-8
Usage: NID is used by Google to tailor advertisements to your Google searches. With the help of the cookie, Google “remembers” your entered search queries or your previous interaction with advertisements. This way you always get customized advertisements.
Expiry Date: after 6 months
Note: This list cannot claim to be complete, as Google changes the choice of their cookies again and again.
How long and where is the data stored?
The Google servers are distributed all over the world. Since Google is an American company, most of the data is stored on American servers.
At https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where the google servers are.
Your data is distributed on various physical data carriers. This means that the data can be accessed more quickly and is better protected against possible manipulation. Google also has emergency programs for your data. If, for example, there are internal technical problems at Google and the servers no longer work, the risk of service interruption and data loss remains low.
Depending on what data it is, Google stores it for different lengths of time. You can delete some data yourself, others are automatically deleted or anonymized by Google. But there is also data that Google stores longer if this is necessary for legal or business reasons.
How can I delete my data or prevent data storage?
According to the data protection law of the European Union, you have the right to receive information about your data, to update, delete or restrict it. There is some data that you can delete at any time. If you have a Google account, you can delete data about your web activity there or choose to delete it after a certain period.
In your browser, you also have the option of deactivating or deleting cookies or managing them according to your wishes and preferences. Here you will find instructions for the most important browsers:
Chrome: Deleting, activating, and managing cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Deleting cookies to remove data that websites have stored on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. We hope we were able to provide you with the most important information about data processing by Google. If you want to find out more, we recommend the extensive privacy policy from Google at https://policies.google.com/privacy?hl=de.
Source: Created with the data protection Generator from AdSimple in cooperation with justmed.de
